How does an Internet Exchange blossom?


Content servers come if there are enough eyeball networks
- then serve up content for free to....

The eyeball networks which come because content is cheap & fast
- bring their eyeballs to their advertising/content ...

Put many networks in the same location, what happens?
- cheap carriers arrive to sell at that location
- everyone wants cheap network, right?  No..


But if everyone waits for everyone else, nothing happens!